I know it's not a gay male thing in particular to care not a whit about the Superbowl. My shapenote group meets on Sundays and one year a regular singing fell during the Superbowl. About an hour into the singing somebody noted this, to a roomful of people looking a little surprised and saying, "Oh, yeah, I guess it is Superbowl Sunday." It hadn't occurred to a single person in advance to consider the possible conflict, and as it turned out it didn't affect our attendance that night at all. Different worlds inhabiting the same space.
I'm here to report, however, that my regular Sunday night hangout, the Minneapolis Eagle/Bolt, found the perfect resolution to bridging the divide between gay men who watch the Superbowl and gay men who don't. The Eagle and the Bolt adjoin, with an open doorway between. The Eagle is a wood-paneled publike place, with a couple of tvs. The Bolt is a sleek "video bar", with tvs and large tv projector screens on all the walls. In theory a video bar plays dance videos, I think, which the Bolt does on some nights. But during Sunday beer bust, as I've written here before, the clips are from musicals (old and new) with occasional comedy bits.
Last night the arrangement was this: The tv sets in the Eagle showed the superbowl, although from what I could see the locals lost interest when it came clear that Chicago was doomed. In the Bolt, however, they were recording the commercials so that they would play their standard Sunday clips for a while, and then show the superbowl commercials at a slight time delay. They also showed the halftime spectacle. What fascinated me was that the guys in the Bolt paid rapt attention to the commercials, discussing them as they played.
Also, one single tv in the corner of the Bolt was showing the Superbowl, with the sound off and closed-caption on. So you could look over if you wanted to see what was happening in the game at any particular moment without bothering to walk 5 feet into the next room, or interrupting the weekly showing of Barbra Streisand singing "Don't Rain on My Parade".
I thought it was extremely clever, and I got to see the Superbowl Commercials (remember that obligation to keep culturally current) without having to watch football.